Weaving e-commerce and content into Edwin Jeans online shop experience
Edwin Jeans is a cult Japanese denim brand with a strong identified community attached. Its values are those of authenticity and the highest quality.
The new site brings together the brand stories to the passionate community, delivering an array of high value, self produced content – from films series and interviews to mixtapes and collaborations – with an engaging shopping experience, aiming to accompany customers in their decision process to choosing the right fits, material, size and ultimately buy their jean online.
A visual brand
Edwin has a very strong brand aesthetic, and they are prolific at expressing it through the production of content. They create beautiful still and moving imagery, which utlimately constitute the true soul of the brand, and therefore is the backbone and highlight of this new web experience.
A content hub with shopping at its heart
The Journal is the space where Edwin can share and promote its content and engage with its community. Edwin products worn by individuals in the articles are featured at the bottom, offering a seamless shopping experience and embracing the commercial opportunities.
A playful interactive fit guide
This fit guide allows you to compare 2 pairs at once of jeans on moving models that you can control: make them turn around, jump, squat, dance, lift one leg and then the other. See the jeans worn, lived in, understand how the fabric behaves, how it moves. Get a hint of how it feels to wear them.