Combine mingling, munching and generosity at the Freezing Art Fair charity art auction

In 2012, the unspeakable horror of the war in Syria and the depspair of the local populations reached the European media. The Freezing Art Fair was born in response, and out of the desire to be actively hopeful, the opportunity to show care and contribute.

Gathering our contacts, pulling the strings of our creative network, we brought together 30 artists from all over the world, who generously donated a piece of their work: a print, a drawing, a photograph, a sculpture.

The artworks were sold during a live auction held at creative agency Mother London, in Shoreditch. Held again in 2013, together we raised over £8000 in profit of Save The Children.

Role
Co-founder with Lea Bertrand


Keywords
Charity event, art auction, branding, creative direction

Press
Design Week

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Freezing vs Frieze
Held a couple months after Frieze London, the Freezing Art Fair is absolutely not related to the renowned event. Instead, it owes its name to both the winter month of December when it was first run – which is always freezing in London – and to the nature of the event, helping to warm up your heart 💕

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An overwhelming success
In 2012 and 2013, we raised over £8000, selling over 60 artworks, and a lot of raffle tickets.

Thank you to Mother London who hosted us, thank you to local businesses who acted as supporters, giving away prizes for our Freezing Raffle (as good as a brunch at Dishoom or sofa tickets at the Aubin and Wills cinema), thank you to the 50+ brilliant artists who donated an artwork, thank you to all the beautiful people who came to the auction night and bid, thank you to our excentric Texan cattle auctioneer, and thank you all the friends who supported the Freezing Art Faor in big and small ways.

We're hoping to organise a Freezing Art Fair this November again. Feel free to get in touch and get involved!