Promoting the Google Digital News Initiative and its funding opportunity
The Digital News Initiative (DNI) is a collaboration between Google and news publishers in Europe that supports high quality journalism and encourages a more sustainable news ecosystem through technology and innovation.
With a visual brand repositioning, supported by an engaging narrative and clear voice, the new site aims to give DNI a tool to promote the initiative and their collaborators a platform for broadcasting their innovations.
Building a relationship
The homepage serves as a hub where updates and news are curated and posted. The combination of different types of content and voices from high rank industry players, gives visitors a flavor of what Google DNI is about, inspiring them, and positionning the initiative as a meaningful, honest and trustworthy actor of the news ecosystem.