Exposing the ground breaking work of Magnum Photographers for a mainstream audience to discover online
We worked with Magnum Photos to design and launch a new, exciting site, bringing the ground breaking work of the Magnum photographers to a more diversified audience.
While the original media-licensing platform remains for professional use, the new platform aims to assert Magnum Photos as the authoritative destination for photo journalism for a mainstream audience. Delivering continuous, relevant, and beautiful content, the new site enhances accessibility and user engagement, and allows Magnum to promotes events, exhibitions, workshop as well as direct to the online shop, boosting revenues.
Multi-function image mode
The image mode allows to view the images isolated from the text, on a white background, in full (the image resizes to the size of the user’s browser window). Within the image mode, users also find a link to the photographer's profile, products related to each specific image if relevant, as well as image tags to jump off to related stories and images.